Last updated: 18 April 2026
1. Introduction
Measured Assets ("we", "us", or "our") is incorporated in Singapore and is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore and other applicable data protection laws.
This privacy policy explains how we collect, use, disclose, and protect personal data when you visit www.measuredassets.com or contact us through any channel.
2. What Personal Data We Collect
We collect personal data that you voluntarily provide, including:
- Contact form submissions: Name, email address, company, enquiry type, and message content.
- Email correspondence: Any personal data included in emails you send us.
We also collect non-personal data automatically:
- Usage data: Pages visited, time on site, and referring URLs.
- Device information: Browser type, operating system, and device identifiers via cookies and analytics tools.
3. Purpose of Collection and Use
We collect and use personal data only for the purposes for which consent is given, including:
- Responding to your enquiries and communications
- Evaluating investor, partner, or talent interest
- Operating and improving our website
- Complying with our legal obligations under Singapore law
We do not use your personal data for marketing purposes without your express consent.
4. Consent
By submitting the contact form on this website, you consent to the collection and use of your personal data as described in this policy. You may withdraw consent at any time by contacting us at info@measuredassets.com. Withdrawal of consent does not affect the lawfulness of any processing carried out before your withdrawal.
5. Disclosure of Personal Data
We do not sell your personal data. We may disclose personal data to:
- Our service providers who assist in operating our website and communications, under appropriate data processing agreements.
- Regulatory authorities or law enforcement when required by law.
6. Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for up to 24 months unless you request earlier deletion.
7. Cookies and Tracking
We use Google Tag Manager and similar technologies to collect anonymised usage data. You can control cookie preferences through your browser settings. Where legally required, we will obtain your consent before placing non-essential cookies.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data transmission.
9. Your Rights under the PDPA
Under Singapore's PDPA, you have the right to:
- Access personal data we hold about you
- Correct inaccurate or incomplete personal data
- Withdraw consent to our use of your personal data
- Data portability (where applicable under the PDPA)
To exercise any of these rights, contact us at info@measuredassets.com. We will respond within 10 business days.
10. Do Not Call Registry
We will check the Singapore Do Not Call (DNC) Registry before sending any marketing messages by telephone or SMS, where applicable.
11. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or applicable law. Material changes will be notified by posting an updated policy on this page with a revised date. Continued use of our website after such changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or complaints about this privacy policy or our data practices, contact our Data Protection Officer at:
Measured Assets
Email: info@measuredassets.com
Singapore
If you are not satisfied with our response, you may contact the Personal Data Protection Commission (PDPC) of Singapore at www.pdpc.gov.sg.